Pay-Per-Click, also known as SEM (Search Engine Marketing), is a major factor in online success, and it drives optimal results to help companies succeed, whether it be attracting new customers, driving recurring buying behavior, or pushing your company to its full potential.
What is Pay-Per-Click?
Pay-per-click advertising is a way to market and gain higher visibility on search engines such as Google and Bing. With Pay-Per-Click visitors being 50% more likely to make a purchase than organic visitors, this advertising tactic is one of the most effective online marketing tactics.
Why is Pay-Per-Click important?
Pay-Per-Click gives extreme levels of control that works because businesses can boost ad spend for areas/demographics/queries that work, and reduce ad spend in areas that don’t work – meaning that the importance of Pay-Per-Click is in its ability to squeeze every penny of budget for better return-on-ad-spend (ROAS).
Pay-Per-Click services include:
- Keyword Research and Bid Management
- A/B Ad Copy Testing
- Ongoing Strategy Development
- Monthly Reporting
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