Search Engine Optimization (SEO)
Our methodology is designed to break down activities into manageable and understandable pieces, so that our clients can easily see what activities are being done and why they are important
What is Search Engine Optimization (SEO)?
is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers
Why is Search Engine Optimization (SEO) important?
Search Engine Optimization (SEO) can help you build better relationships with your audience, improve the customer experience, increase your authority, drive more people to your site, give you an edge over the competition, and increase conversions, which means more sales, more loyal customers, and more growth for your business
Search Engine Optimization (SEO) services include:
- Advanced URL and Keyword Research
- Competitive Analysis Reporting
- Link Building
- On-Page Recommendations and Optimization
Most Recent Blog Posts
Trends in SEO For 2023
Does SEO still matter in 2023? Yes, SEO will be just as important in 2023, if not more so, than it is right now. It will continue to be the best way for businesses to get the most organic traffic to their websites and get ahead of their competition. In addition, as search engines update […]Read More
Designing Your Website For SEO
When redesigning your website, the outcome may be both positive and negative. The main goal is often improving the overall page experience, without losing valuable traffic. A better page experience for the visitor can increase engagement and conversion rate. Redesigning your website can also put your visitor traffic at risk. The important part is how […]Read More
Re-Opening is Driving New Online Search Opportunities
As we begin to emerge from pandemic life, research is showing that consumer trends are driving new online search and e-commerce opportunities. With approximately 32% of Americans fully vaccinated, changes are happening and creating new opportunities for those companies who largely benefit from online search. Companies can expect to bounce back in the following areas: […]Read More
The Best Web Design is a Simplified Web Design
Taking a more simplified approach to designing your website will have surprising results! There exist numerous strategies that you can use to convert your online visitors into paying customers; however, a simplified website is the first and most important method to apply. Multiple focus groups and studies confirm that simplifying your website plays a significant role in […]Read More
How Your Website is the Most Important Marketing Tool in 2021
With so many marketing choices, it can be difficult to know where to allocate your budget. However, a strong argument can be made for spending first – and wisely – on your website. In 2019, your company’s website is perhaps the most important marketing tool that you have at your disposal. In many ways, your […]Read More
Content Writing for Search Engine Optimization in 2021
Search Engine Optimization helps potential customers find you online, especially if you’re not paying for advertising. You can write all the fabulous content you like, but if it doesn’t show up on a Google Search, few people will see it. A web page with strong SEO is easy for Google to access and to understand. […]Read More
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